This April, the “Study on Sports Habits in Tenerife” will be presented, and the “Activate Your Life” campaign will begin
The Tenerife Island Council, through the Department of Sports, is celebrating “Physical Activity, Sports, and Health” in April with the goal of raising awareness about their importance as drivers of development, particularly regarding the intrinsic benefits they provide for the health and well-being of the population. Thus, to mark the celebration of International Day of Sport for Development and Peace on the 6th and World Health Day on the 7th, the Island Council will highlight the importance of this combination through various initiatives.
In line with this, a media campaign called “Activa tu vida”(Activate Your Life) is being launched, which aims to encourage residents to exercise and increase the number of active people in Tenerife, regardless of their age, gender, ability, or fitness level. The campaign will focus on encouraging people to adopt more active lifestyles through a variety of initiatives tailored to different age groups and interests, while highlighting the island as a prime location for sports and recreation—from urban and suburban areas to the natural environment.
Precisely to adapt to the current status of sports as a booming sector—one that is establishing itself as an economic driver in the Canary Islands, already accounting for 4.45% of GDP—the Cabildo’s Department of Sports is launching a new website. This revamped site, with a more modern look, will serve as a hub for finding the most relevant information on sports activities on the island, as well as details on all the programs offered by the island government.
Also, this April will see the presentation of the “Study on Sports Habits in Tenerife,” conducted in 2025, whose results provide highly relevant data that give us insight into the current reality and trends among Tenerife’s population. All of this addresses the need to update the last study, which was conducted in 2019, and is also key to laying the groundwork for the design of future public policies on sports.
In addition, special attention will be given to a project launching at the beginning of the month: Deporte Joven. This initiative, which will continue to be developed in the coming months, featuring nearly 40 sessions of hiking and water sports for 3rd- and 4th-year ESO students, as well as inter-school ultimate Frisbee and track and field competitions for 1st- and 2nd-year Bachillerato students. In addition, the “Educar Entrenando” School—a training initiative in collaboration with the ULL’s Social Innovation Laboratory—will continue with a new course: “The Third Half: Training to Cope with Frustration.” This in-person training will take place on April 8, 9, and 14 in the northern, southern, and metropolitan areas, respectively. Its goal is to help children and young people learn to cope with mistakes and difficulties without losing motivation, thereby fostering their confidence and perseverance in the face of challenges.
Finally, the program includes three 2026 School Sports Meetings. As part of the Active Schools project, and aimed at 300 students (5th and 6th grade), they will be held at one school in the north, one in the south, and one in the metropolitan area. To conclude, the Master Games, for people over 30, will offer a total of five sports: obstacle course, mountain bike touring, chess, hiking, and Nordic walking. And the Cabildo Games will continue every weekend in April, featuring several notable island-wide finals.